William SWEETLOVE

William Sweetlove, born in Ostende in Belgium 1949 is a post modern artist of still lives, questioning actual ideas about art and culture.
This non-conformist artist creates assemblages showing his unique sense of imagination. His oeuvre reflects a humoristic reaction against the omnipresent petty bourgeoisie.
During the contemporary art triennal in Knokke, Belgium 2003, William Sweetlove met the North Italian art collective The Cracking Art Group. Even though they are self-willed and diverse as artists they found each other in a common spirit based on Dadaism, surrealism, pop art and other subcultures. This lead to a remarkable collaboration under the name 'Cracking Art loves William Sweetlove'.
The base material of their art works is a sort of plastic, produced via a thermo chemical reaction (cracking) in a natural crude oil.
Together they believe in the social impact of art, through strategies punctuated with irony. In their manifesto they plead for a new vision of the world, for a greater ecological conscience and for the creation of a new zest, as an antidote for a society of overproduction and overconsumption.
William Sweetlove has an enormous capacity of absorbing and a need to recreate the world around him. He is innovative and expresses himself in paintings, sculptures and assemblages through several different materials and forms as for example: hides, textiles, photos immersed in polyester and still lives from artificial fruits stained with paint.
Since 1994 works by William Sweetlove have been shown in art fairs, galleries and museums all over the world.